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Department of Communication Studies

Communication Studies

Overview (Department of Communication Studies)

Knutsford School of Humanities and Education (KSHE) is a new School established in September 2017. The School comprises four departments namely: Department of Economics and Political Science, Department of Psychology and Sociology and Department of Communication Studies. The departments offer a course that is designed to meet emerging demands for innovative skills in the increasingly diverse and job markets.

The School provides modern teaching and learning avenues such as state-of-the-art facilities, and very qualified and experienced lecturers.

Departments

Department of Economics and Political Science

  • BSc Economics
  • BA Economics and Political Science

Department of Sociology and Psychology

  • BA Psychology and Sociology

Department of Communication Studies

  • BA Communication and Media Studies
Aims and Objectives

Departments and Programmes (Bachelor of Arts Communication and Media Studies)

The overall goal of the programme is to provide many exceptional programmes and resources available to help you achieve personal, academic, and professional excellence!

Programme Objectives

The objectives of the Bachelor of Arts in Communication and Media Studies degree programme are to:

  • Cultivate within students the understanding of the nature, processes and effects of communication on different sectors of society.
  • Challenge students to explore the developmental role of communication, media and journalism in our society.
  • Provide students with an environment conducive to a practical experience in media and communication-related fields.
  • Expose students to the realities of the Ghanaian media environment, strategic communication in organizations, and the journalism profession.
  • Prepare graduates to take up entry-level or intermediate positions in the media, journalism and communication-related industry.
Programme Fufillment

In fulfilling this programme, the Programme is designed to:

  • Knutsford Bachelor of Arts programme in Communication and Media Studies is designed to offer experiential learning to students who intend to graduate in the above mentioned areas.
  • The programme aims to provide students with an understanding of a range of relevant contemporary issues related to the theory, development and practice of mass and interactive communication, both nationally and internationally.
  • The programme aims to develop the skills of students to professionally conduct the art of communication in a way that positively impacts society, business and humanity in general.
  • The programme also aims to enable students develop a strong understanding of the media industry and trends in media, culture and communication - exploring media texts and platforms, institutions and new emerging media.
  •  Ultimately, graduates of the programme will develop academically and professionally sound competencies for careers in Communication, Media and Journalism.
CORE COMMUNICATION AND UNIVERSITY REQUIRED COURSES

BA COMMUNICATION AND MEDIA STUDIES COURSES

Introduction to Communication Studies

KCOM 101    Introduction to Communication Studies           (3 Credits)

This course introduces students to the practices and principles of communication studies. The course generally focuses on the communication process. It further explains issues of perception, listening, self-disclosure, speech apprehension, ethics, nonverbal communication, conflict, power, and dysfunctional communication. Other topics include: Small group communication; Media, technology and communication, and Multimedia communication.

Business Communication 

KCOM 102    Business Communication                  (3 credits)

This course focuses on effective communication management at individual, group and organizational levels. Topics include effective communication in business; the process of business communication; effective communication principles; business letters; business reports; oral presentation and use of modern electronic gadgets; the use of language; body language and other nonverbal communication; managing communication in small groups and teams; and internal communication within an organization.

Introduction to Mass Communication

KCOM 103    Introduction to Mass Communication      (3 credits)

This course gives the student an overview of the broad field of Mass Communication by examining the basic types of communication, the nature, forms, content and audience of the media of mass communication. It also considers national mass media systems and mass communication across borders.

Public Speaking

KCOM 104    Public Speaking       (3 Credits)

This course provides instruction and skills in the preparation and delivery of speeches within a public setting and group discussion. Emphasis is on research, preparation, delivery, and evaluation of informative, persuasive, and special occasion public speaking. Upon completion, students should be able to prepare and deliver well-organized speeches and participate in group discussions with appropriate audiovisual support. Students should also demonstrate the speaking, listening, and interpersonal skills necessary to be effective communicators in academic settings, in the workplace, and in the community.

Introduction to Computer & Telecommunication Technology

KCOM 105 Introduction to Computer & Telecommunication Technology        (3 Credits)

This course introduces students to the basic understanding of computers as a tool to aid business operations and management decision making. Students will be exposed to the historical perspective of computers, trends in computer technology, telecommunications, the internet and related developments. Parts of computer, classification and generations of computers and their characteristics will be discussed. Students will also engage in hands-on practice in the use of computers for data processing.

Introduction to Journalism

KCOM 106    Introduction to Journalism            (3 credits)

Journalists must have a strong foundation in writing and appreciation for language, and an interest in what is going on in the world around them. They need persistence in order to dig for facts and, increasingly, a willingness to find creative ways to bring together text, sound and images to tell the important stories of the day. This course will explore journalism’s traditions, and its newer iterations as well.  It will introduce students to the journalism field. Journalism takes many forms, but all require an understanding of journalism’s responsibility to provide truthful, fact-based information in the public interest.

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Committed to providing unique university education in scholarship, professionalism and integrity to all qualified Ghanaians, Africans and students of the global world.

Join us and perform world-changing research, leading educational innovation, and prepare highly respected students that are among the most sought after graduates in the field.

Teachers

Meet Our Certified Teachers

The members of Faculty are dedicated to creating tomorrow’s leaders – students who not only have a mastery of the content areas of their choice, but also of practical skills to allow you to be highly functional and valued members in the workplace.

Our highly qualified lecturers are committed to your personal and professional development in an environment that nurtures and supports. This allows you to become co-creators of knowledge and ideas and prepares you to be thoughtful and effective leaders.

Administrative staff and Faculty prides itself on getting consistently high scores on customer service. We care for our students and are determined to provide systems that will allow you to use your time productively.

News

School Restoration in Focus
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School Restoration in Focus

Knutsford Announces Fall 2020 Restoration Plan Following Months-Long Campus Closures June 15, 2020  | 2 min read In ...