Marketing is both an art and a science. It's the business discipline that connects ideas to the people who find value in them. If you thrive on change, media creation, and communicating with people, Marketing may be the ideal path for you.
Astute marketing practices are the bedrock of successful enterprises the world over and effective and efficient customer management is also an absolute sine qua non for the success of any business enterprise. In line with the vision of the University of Ghana, the Department of Marketing & Entrepreneurship at the University of Ghana Business School is a world class Department providing marketing and entrepreneurial education at the undergraduate and postgraduate levels. The Department is the premier Marketing Department in Ghana.
The Department is an innovative unit that continues to define its mission around the creation of world class marketing personnel for public, private, and not for profit sectors in Ghana and beyond and also facilitates the continuing professional development of its faculty. Faculty members in the Department conduct research in green marketing, e-business, marketing communications, entrepreneurship, international marketing, international business, tourism, corporate social responsibility and bank marketing and provide cutting-edge marketing and management advice to organizations within and outside of the University of Ghana. The Department of Marketing & Entrepreneurship is one of the six academic departments of the University of Ghana Business School. The Department has well qualified and experienced lecturers.
The programme aims at producing competent graduates to deal with the current and emerging complexities in industry and in their communities. Graduates are expected to recognize opportunities and develop appropriate business solutions that seek to address a particular issue. In fulfilling this, the programmes are designed to: Produce competent, innovative and dedicated graduates with knowledge, skills and initiative to provide the human resource capacity to meet the demands of national and international business environments. Develop entrepreneurial and basic business skills to enable students recognize opportunities and develop businesses to facilitate service delivery.
Based on the level of entry, the credits required for the award of first degree are as follows: * Level 100: A maximum of 132 credits and a minimum of 120 credits. * Level 200: A maximum of 102 credits with a minimum of 96 credits. * Level 300: A maximum of 72 credits and a minimum of 60 credits
* Core Courses (Department's Requirement) - 102 credits * Electives Courses - 6 credits * Mandatory Courses (University Requirement) - 18 credits * Research Project - 6 credits * Total - 132
We believe hands-on learning is the best way to prepare you for your future career.
You'll start taking marketing courses in your first semester—in fact, you'll hold industry-standard certifications before your sophomore year. It is this early learning that makes our Marketing students highly sought interns; employers know you'll hit the ground running.
By the time you graduate, your résumé will be full of professional experiences that will make you stand out from the job applicant crowd.
Knutsford's Marketing curriculum is designed to encourage a semester studying abroad. You'll even have opportunities to take internships in other countries, fully immersing yourself in the local culture by experiencing the workplace.
Upon completion of the Knutsford University College bachelor's degree programme in Marketing, a graduate will be:
This is a 4-year undergraduate programme in Marketing. In the first two years of study, students are required to take courses such as Language Skills, Critical Thinking, Introduction to Business Administration and Introduction to Public Administration.
In the third and fourth years, students are required to take courses such as Quantitative Methods, Principles of Marketing, Introduction to Electronic Business, Consumer Behaviour and Integrated Marketing Communications. Students may also opt to write a long essay in their final year.
Three (3) passes (C6) in Core English, Core Mathematics and Core Integrated Science / Agric Science / Social Studies and three electives with an aggregate score of 36 or better.
Three (3) passes (C6) in Core English, Core Mathematics and Core Integrated Science / Agric Science / Social Studies and three electives with an aggregate score of 24 or better.
Candidates who were properly admitted and graduated with Diploma and at least Second Class Lower HND qualification from recognized universities and institutions shall be considered for admission.
Candidates of 25 years of age who have passed the Matured Student's Entrance Exams moderated by the University of Ghana may be considered for admission. Matured Student's Entrance Examination Access Course is available to interested candidates.
Candidate with five (5) passes in General Business Certificate Examination (GBCE) and other professional qualifications recognised by the University of Ghana may be considered for admission.
Admissions are in August each year.
| Account Coordinator | Marketing Analyst |
| Administrative Assistant | Marketing Manager |
| Advertising Account Executive | Media Rotation Apprentice |
| Associate Recruiter | Operations Director |
| Client Relations Manager | Program Coordinator |
| Communications Manager | Project Manager |
| Consumer and Brand Marketing Intern | Public Relations Account Manager |
| Customer Service Specialist | Sales Development Representative |
| Digital Marketing Coordinator | Social Media Specialist |
| Events Assistant | Talent Acquisition Manager |
| Film Marketing Assistant | Web Content Manager |
Life at Knutsford Get the full Knutsford experience as you pursue an advanced degree in an inspired setting with ocean views and access to a variety of student services. Small collaborative class sizes ensure each student receives personal attention.
Financial aid is provided ‘as and when’ the aid is available. Students would be informed of all available aid and of the criteria for accessing them. It is the student’s responsibility to apply for such aid. Financial aid provided by the college is strictly for tuition and is not refundable under any circumstance. Students may contact the Students Services Office for details. TYPES OF FINANCIAL AID PROGRAMME SSNIT Students Loan Ghanaian students interested in study loans can access the SSNIT students loans provided by the Government of Ghana through SSNIT. Interested students may contact the Students Services Office for details. Knutsford Scholarship Knutsford scholarship is available for Ghanaian students requiring financial aid. The award is based on financial need, academic merit and achievements.
Whether you’re a working professional pursuing a degree part-time, or immersed in full-time study, you will expand your thinking and widen your network as a Knutsford Business School student. Small classes and accessible faculty mean you’re part of a close-knit, high calibre community that supports your advancement and strengthens your aspirations.
Studying in Perfect Peace Regardless of where or you attend your classes, or how you pace your education, you earn the same degree as your peers. Our campus locations are all centrally located near resources like gyms, beach, restaurants and east – Accra continental open market.
I love this Course, We’re also experts at finding the sweet spot between Google’s guidelines and what is commercially right for you. We have progressive theories on search as a tool for retention of customers, not just for acquisition.
I love this Course, We’re also experts at finding the sweet spot between Google’s guidelines and what is commercially right for you. We have progressive theories on search as a tool for retention of customers, not just for acquisition.
I love this Course, We’re also experts at finding the sweet spot between Google’s guidelines and what is commercially right for you. We have progressive theories on search as a tool for retention of customers, not just for acquisition.
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