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BA Communication and Media Studies

Programme Duration

Minimum of four (4) years and maximum of six (6) years

Credits Required for Award of Degree

The credits required for the award of the first degree are as follows:

  • Entry into Level 100: A maximum of 168 credit s and a minimum of 120 credits.
  • Entry into Level 200: A maximum of 126 credits with a minimum of 90 credits.
  • Entry into Level 300: A maximum of 84 credits with a minimum of 60 credits.
Components of the Programme
Core Courses (Department's Requirement)-126 credits
Electives Courses-  18 credits
Mandatory Courses (Univ. Requirement)-  18 credits
Research Project-    6 credits

Return to campus: Dual Learning Model Concept

In a Covid-secure environment, enjoy learning on our state-of-the-art campuses and flex between online learning

Courses

UNDERGRADUATE REQUIRED COURSES - Communication and Media Studies

Courses Overview List

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Introduction to Communication Studies

KCOM 101    Introduction to Communication Studies          (3 Credits)

This course introduces students to the practices and principles of communication studies. The course generally focuses on the communication process. It further explains issues of perception, listening, self-disclosure, speech apprehension, ethics, nonverbal communication, conflict, power, and dysfunctional communication. Other topics include: Small group communication; Media, technology and communication, and Multimedia communication.

Business Communication

KCOM 102    Business Communication                 (3 credits)

This course focuses on effective communication management at individual, group and organizational levels. Topics include effective communication in business; the process of business communication; effective communication principles; business letters; business reports; oral presentation and use of modern electronic gadgets; the use of language; body language and other nonverbal communication; managing communication in small groups and teams; and internal communication within an organization.

Introduction to Mass Communication

KCOM 103    Introduction to Mass Communication  (3 credits)

This course gives the student an overview of the broad field of Mass Communication by examining the basic types of communication, the nature, forms, content and audience of the media of mass communication. It also considers national mass media systems and mass communication across borders.

Public Speaking

KCOM 104    Public Speaking    (3 Credits)

This course provides instruction and skills in the preparation and delivery of speeches within a public setting and group discussion. Emphasis is on research, preparation, delivery, and evaluation of informative, persuasive, and special occasion public speaking. Upon completion, students should be able to prepare and deliver well-organized speeches and participate in group discussions with appropriate audiovisual support. Students should also demonstrate the speaking, listening, and interpersonal skills necessary to be effective communicators in academic settings, in the workplace, and in the community.

Introduction to Computer & Telecommunication Technology

KCOM 105 Introduction to Computer & Telecommunication Technology     (3 Credits)

This course introduces students to the basic understanding of computers as a tool to aid business operations and management decision making. Students will be exposed to the historical perspective of computers, trends in computer technology, telecommunications, the internet and related developments. Parts of computer, classification and generations of computers and their characteristics will be discussed. Students will also engage in hands-on practice in the use of computers for data processing.

Introduction to Journalism

KCOM 106    Introduction to Journalism              (3 credits)

Journalists must have a strong foundation in writing and appreciation for language, and an interest in what is going on in the world around them. They need persistence in order to dig for facts and, increasingly, a willingness to find creative ways to bring together text, sound and images to tell the important stories of the day. This course will explore journalism’s traditions, and its newer iterations as well.  It will introduce students to the journalism field. Journalism takes many forms, but all require an understanding of journalism’s responsibility to provide truthful, fact-based information in the public interest.

Critical Thinking Skills

KREQ 110     Critical Thinking Skills     (3 Credits)

This course is designed to challenge students to think critically and scientifically about issues learned and how they deal with knowledge in a critical manner to develop their capacity to make sense of information. At the end of the course students should be able to use critical and scientific principles to evaluate and analyze information presented in the form of reasoned arguments and other methods of persuasion. The course covers a range of topics selected from psychology, philosophy, religion, etc. including rationality, reasoning, religious cognition, emotion and decision-making. Religious doctrines and moral thinking will be surveyed. Other scientific models useful for developing critical thinking and problem solving skills for everyday life will also be examined.

Academic Writing Skills I

KREQ 120     Academic Writing Skills I                 (3 Credits)

This course seeks to equip students with the language skills that will enable them to read and write effectively. Students will be taken through fundamental issues in grammar and composition in order to consolidate their language skills in these areas. The course will introduce students to basic grammatical structures such as the parts of speech and punctuations, their combinations, usage and functions in written and verbal situations. Reading and writing skills relevant to university work will be introduced. These will include the structure of the essay, unity, completeness and coherence in essay writing. Emphasis will be placed on class activities and group work, oral presentations and extensive practical assignments.

Numeracy Skills

KREQ 130     Numeracy Skills            (3 Credits)

This course is designed for students in the humanities. It aims at developing students’ ability to apply mathematical thinking in order to solve a range of problems in everyday situation. The course is designed to develop students’ numeracy skills. It is an essential management empowerment tool and it provides Managers a mathematical mind and an analytical attitude to business decision making.

PROGRAMME STRUCTURE FOR MULTIMEDIA JOURNALISM TRACK

Bachelor of Arts in Communication and Media Studies

Knutsford Bachelor of Arts programme in Communication and Media Studies is designed to offer experiential learning to students who intend to graduate in the following mentioned areas.

  • The programme aims to provide students with an understanding of a range of relevant contemporary issues related to the theory, development and practice of mass and interactive communication, both nationally and internationally.
  • The programme aims to develop the skills of students to professionally conduct the art of communication in a way that positively impacts society, business and humanity in general.
  • The programme also aims to enable students to develop a strong understanding of the media industry and trends in media, culture and communication - exploring media texts and platforms, institutions and new emerging media.
  •  Ultimately, graduates of the programme will develop academically and professionally sound competencies for careers in Communication, Media and Journalism.
Year 1
LEVEL 100

 

 

Semester 1

  

Semester 2

Course CodeCourse

 

Credits Course CodeCourse

 

Credits
CORE COMMUNICATION COURSES
KCOM 101Introduction to Communication Studies3KCOM 102Business Communication3
KCOM 103

 

Introduction to Mass Communication3KCOM 104Public Speaking3
KCOM 105

 

Introduction to Computer and Telecommunication Technology3KCOM 106Introduction to Journalism3
UNIVERSITY REQUIRED COURSES
KREQ 110

 

Critical Thinking Skills3KREQ 120

 

Academic Writing Skills I3
KREQ 130

 

Numeracy Skills3KREQ 160

 

Science and Technology in our Lives3
TOTAL

 

15 TOTAL15
Year 2
LEVEL 200

 

 

Semester 1

  

Semester 2

Course CodeCourse

 

Credits Course CodeCourse

 

Credits
CORE COMMUNICATION COURSES

 

KCOM 201Ghana and Geopolitics of Africa3 KCOM 202Media, Culture and Society3
KCOM 203Foundations of Broadcasting3 KCOM 204Comparative Media Systems3
KCOM 205

 

Introduction to Public Relations3 KCOM 206

 

Introduction to Advertising3
KCOM 207Foundations in Psychology & Sociology3 KCOM 208Introduction to Marketing3
KCOM 209Phonology and Phonetics for Communicators3 KCOM 212Introduction to Digital Media Production3
UNIVERSITY REQUIRED COURSES

 

KREQ 210

 

Academic Writing Skills II3 KREQ 220

 

Africa and World Development3
TOTAL18 TOTAL18
Year 3
LEVEL 300

 

 

Semester 1

  

Semester 2

Course CodeCourse

 

Credits Course CodeCourse

 

Credits
CORE COMMUNICATION COURSES

 

KCOM 301Communication Research Methods I3 KCOM 302 Communication Research Methods II3
KCOM 303

 

Mass Communication Models & Theories3 KCOM 304Media Law & Ethics3
    KCOM 306Internship3
CORE SPECIALIZATION COURSES

 

KMMJ 301

 

News Gathering and Reporting

 

3 KMMJ 302News Writing and  Editing3
KMMJ 303

 

Feature Writing and Reporting3 KMMJ 304Multimedia Reporting3
KMMJ 305Media Management3    
ELECTIVE COURSES (Select  a  minimum of one course for each Semester)

 

KMMJ 307

 

Magazine Management and Production3 KMMJ 306Opinion and Editorial Writing3
KMMJ 309

 

Media Developments in Ghana and Africa3 KMMJ 308

 

Advanced Digital Media Production3
KMMJ 311

 

Applications of Digital Technologies3 KMMJ 312Broadcast Documentary Production3
KMMJ 313Elements of Film3 KMMJ  314Web Application and Development3
KMMJ 315Introduction to Screenwriting3    
TOTAL18 TOTAL18

 

Year 4
LEVEL 400

 

 

Semester 1

  

Semester 2

Course CodeCourse

 

Credits Course CodeCourse

 

Credits
CORE COMMUNICATION COURSES

 

KCOM 401Media and Gender

 

3 KCOM 400Project Work6
KCOM 403Global Communication3 KCOM 402Communication and Development3
CORE SPECIALIZATION COURSES

 

KMMJ 401

 

Online and Digital Journalism3 KMMJ 402Digital Photo Journalism

 

3
ELECTIVE COURSES (Select a minimum of two courses for the first Semester and a minimum of one course for the second Semester)

 

KMMJ 403Investigative Reporting3 KMMJ 404

 

Community Broadcasting3
KMMJ 405

 

Information Storage and Management Technologies3 KMMJ 406Mass Media and Public Opinion3
KMMJ 407Business and Financial Reporting3 KMMJ 408Multimedia and Web Design3
KMMJ 409Sports Reporting    3
TOTAL15 TOTAL15

 

PROGRAMME STRUCTURE FOR STRATEGIC COMMUNICATION TRACK

Year 1
LEVEL 100

 

 

Semester 1

  

Semester 2

Course CodeCourse

 

Credits Course CodeCourse

 

Credits
CORE COMMUNICATION COURSES
KCOM 101Introduction to Communication Studies3 KCOM 102Business Communication3
KCOM 103

 

Introduction to Mass Communication3 KCOM 104Public Speaking3
KCOM 105

 

Introduction to Computer and Telecommunication Technology3 KCOM 106Introduction to Journalism3
UNIVERSITY REQUIRED COURSES
KREQ 110

 

Critical Thinking Skills3 KREQ 120

 

Academic Writing Skills I3
KREQ 130

 

Numeracy Skills3 KREQ 160

 

Science and Technology in our Lives3
TOTAL15 TOTAL15
Year 2
LEVEL 200
 

Semester 1

  

Semester 2

Course CodeCourse

 

Credits Course CodeCourse

 

Credits
CORE COMMUNICATION COURSES
KCOM 201Ghana and Geopolitics of Africa3 KCOM 202Media, Culture and Society3
KCOM 203Foundations of Broadcasting3 KCOM 204Comparative Media Systems3
KCOM 205

 

Introduction to Public Relations3 KCOM 206

 

Introduction to Advertising3
KCOM 207Foundations in Psychology and Sociology3 KCOM 208Introduction to Marketing3
KCOM 209Phonology and Phonetics for Communicators3 KCOM 212Introduction to Digital Media Production3
UNIVERSITY REQUIRED COURSES
KREQ 210

 

Academic Writing Skills II3 KREQ 220

 

Africa and World Development3
TOTAL 18 TOTAL 18
Year 3
 LEVEL 300
 

Semester 1

  

Semester 2

Course CodeCourse

 

Credits Course CodeCourse

 

Credits
CORE COMMUNICATION COURSES
KCOM 301Communication Research Methods I3 KCOM 302Communication Research Methods II3
KCOM 303Mass Communication Models & Theories3 KCOM 304Media Law & Ethics

 

3
    KCOM 306Internship3
CORE SPECIALIZATION COURSES
KSTC 301Principles of Corporate Communication3 KSTC 302

 

Branding and Brand Management

 

3
KSTC 303Community Relations3 KSTC 304Integrated Marketing Communications3
ELECTIVE COURSES (Select a minimum of two courses for the first Semester and one for the Second Semester)

 

KSTC 305

 

Social Media for Strategic Communication3 KSTC306Brand Visualisation3
KSTC 307

 

Crisis Communication3 KSTC 308

 

Marketing Management3
KSTC 309Corporate Social Responsibility  KMMJ 304Multimedia Reporting3
KSTC 311 Media Relations3

 

 KMMJ 312Broadcast Documentary Production3
KSTC 313Entrepreneurship3    
TOTAL 18 TOTAL 18

 

Year 4
LEVEL 400
 

Semester 1

  

Semester 2

Course CodeCourse

 

Credits Course CodeCourse

 

Credits
CORE COMMUNICATION COURSES

 

KCOM 401Media and Gender3 KCOM 400Project Work6
KCOM 403Global Communication

 

3 KCOM 402Communication and Development3
CORE SPECIALIZATION COURSES

 

KSTC 401

 

Strategic Media Planning and Advertising3 KSTC 402

 

Event Management3
ELECTIVE COURSES (Select a minimum of two courses for the first Semester and  a  minimum of one course for the second Semester)

 

KSTC 403

 

Creative Strategy and Advertising Copywriting3 KSTC 404

 

Public Relations Publics ands and Communication3
KSTC 405Public Relations Writing

 

3 KSTC 406Mass Media and Public Opinion3
KSTC 407Public Relations Planning and Programming3 KDCM 404Population and Development3
KSTC 409Speech Writing and Public Speaking3    
TOTAL 15 TOTAL 15

 

PROGRAMME STRUCTURE FOR DEVELOPMENT COMMUNICATION TRACK

Year 1
LEVEL 100

 

 

Semester 1

  

Semester 2

Course CodeCourse

 

Credits Course CodeCourse

 

Credits
CORE COMMUNICATION COURSES
KCOM 101Introduction to Communication Studies3 KCOM 102Business Communication3
KCOM 103

 

Introduction to Mass Communication3 KCOM 104Public Speaking3
KCOM 105

 

Introduction to Computer and Telecommunication Technology3 KCOM 106Introduction to Journalism3
UNIVERSITY REQUIRED COURSES
KREQ 110

 

Critical Thinking Skills3 KREQ 120

 

Academic Writing Skills I3
KREQ 130

 

Numeracy Skills3 KREQ 160

 

Science and Technology in our Lives3
TOTAL

 

15 TOTAL15
Year 2
LEVEL 200
 

Semester 1

  

Semester 2

Course CodeCourse

 

Credits Course CodeCourse

 

Credits
CORE COMMUNICATION COURSES

 

KCOM 201Ghana and Geopolitics of Africa3 KCOM 202Media, Culture and Society3
KCOM 203Foundations of Broadcasting3 KCOM 204Comparative Media Systems3
KCOM 205

 

Introduction to Public Relations3 KCOM 206

 

Introduction to Advertising3
KCOM 207Foundations in Psychology & Sociology3 KCOM 208Introduction to Marketing3
KCOM 209Phonology and Phonetics for Communicators3 KCOM 212Introduction to Digital Media Production3
UNIVERSITY REQUIRED COURSES

 

KREQ 210

 

Academic Writing Skills II3 KREQ 220

 

Africa and World Development3
TOTAL18 TOTAL18
Year 3
LEVEL 300

 

 

Semester 1

  

Semester 2

Course CodeCourse

 

Credits Course CodeCourse

 

Credits
CORE COMMUNICATION COURSES

 

KCOM 301 Communication Research Methods I3 KCOM 302Communication Research Methods II3
KCOM 303

 

Mass Communication Models & Theories3 KCOM 304Media Law & Ethics3
    KCOM 306Internship3
CORE SPECIALIZATION COURSES

 

KDCM 301

 

Introduction to Development Communication

 

3 KDCM 302Theories and Practice of Development Communication3
KDCM 303

 

Poverty and Rural Development3 KDCM 304Community Media in Development3
       
ELECTIVE COURSES (Select a minimum of two courses for the first Semester and one for the Second Semester)

 

KDCM 305

 

Participatory Approaches to Development3 KDCM 306Community Relations3
KDCM 307

 

Health Communication in Development3 KDCM 308

 

Microfinance and Credit for Development3
KDCM 309

 

Globalisation and Development

 

3 KDCM 312Economic Development3
KDCM 311Media and Development3 KMMJ 312Broadcast Documentary Production3
KDCM 313Print Materials Production3    
TOTAL18 TOTAL18

 

Year 4
                                                                   LEVEL 400

 

 

Semester 1

  

Semester 2

Course CodeCourse

 

Credits Course CodeCourse

 

Credits
CORE COMMUNICATION COURSES

 

KCOM 401Media and Gender

 

3 KCOM 400Project Work6
KCOM 403Global Communication3 KCOM 402Communication and Development3
CORE SPECIALIZATION COURSES

 

KDCM 401

 

Development Communication Strategies3 KDCM 402Project Management and Design

 

3
ELECTIVE COURSES (Select a minimum of two courses for the first Semester and  a  minimum of one course for the second Semester)

 

KDCM 403NGOs Management and Development3 KDCM 404

 

Population and Development3
KDCM 405

 

Indigenous Knowledge  and Development3 KDCM 406Social Marketing in Development3
KDCM 407Group and Team Communication3 KMMJ 406

 

Mass Media and Public Opinion

 

3
KDCM 409Environment and Development3    
TOTAL15 TOTAL15

 

Learning Outcome

At the completion of a study in Communication and Media Studies at KSHE, students will demonstrate an ability to:
Recognize and apply foundational historical context from the field of communication and media studies to an examination of the contemporary world.
Interpret and evaluate contemporary global culture through a critical framework, to apply theoretical concepts and ethical principles of equity and social justice from within the field of communication and media studies to issues of power, privilege, and oppression.
Implement intellectually developed critical thinking skills, creative and imaginative use of communicative forms and technologies, and preparedness for the careers of today and the future.
Produce work that contributes knowledge and expresses creativity with competent and effective communication skills in media across written, oral, visual, and interactive forms.

Cutting-Edge Innovation and Research

Our academic team are involved in major research projects, including the crucial field of software security on mobile devices. Your education is in expert hands.

Great Career Move

You’ll have the chance of a year’s work placement at home or abroad - and we’ll help you to find work experience that suit your option.

Campus Life

Life at Knutsford Get the full Knutsford experience as you pursue an advanced degree in an inspired setting with ocean views and access to a variety of student services. Small collaborative class sizes ensure each student receives personal attention.

Financial Assistance & Scholarship

Financial aid is provided ‘as and when’ the aid is available. Students would be informed of all available aid and of the criteria for accessing them. It is the student’s responsibility to apply for such aid. Financial aid provided by the college is strictly for tuition and is not refundable under any circumstance. Students may contact the Students Services Office for details.

TYPES OF FINANCIAL AID PROGRAMME

SSNIT Students Loan
Ghanaian students interested in study loans can access the SSNIT student loans provided by the Government of Ghana through SSNIT. Interested students may contact the Students Services Office for details.

Knutsford Scholarship
Knutsford scholarship is available for Ghanaian students requiring financial aid. The award is based on financial need, academic merit, and achievements.

Excellent Faculty

Whether you’re a working professional pursuing a degree part-time, or immersed in full-time study, you will expand your thinking and widen your network as a Knutsford Business School student. Small classes and accessible faculty mean you’re part of a close-knit, high calibre community that supports your advancement and strengthens your aspirations.

Perfect Programme

Studying in Perfect Peace Regardless of where or you attend your classes, or how you pace your education, you earn the same degree as your peers. Our campus locations are all centrally located near resources like gyms, beach, restaurants and east – Accra continental open market.

Fred Oduro-Kunadu

Fred Oduro-Kunadu

Assistant Registrar / Lecturer

Dr. Afua A. Kufour

Dr. Afua A. Kufour

Senior Lecturer

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